Thai food is responsible for many great food moments in my
life. The first time I ever ate Thai food, in a restaurant called the Chiang
Mai in Frith Street in the 1980s. A revelation, as it was to many at that time,
new experience after new experience. Then the first time I ate real Thai food in
Thailand, expectations low, in a non-descript caff in Phukhet called 'Mai Porn'
(I have always assumed that means something different in Thai to the English
meaning), with red Formica tables. I was absolutely blown away, and got high on
the food. The first time I attempted Thai food myself, from a recipe in Keith
Floyd's 'Far Flung Floyd' book .. well, the result may not have been great to
an expert, but I was very pleased, amazed in fact, that I could make something
that tasted that good so easily. Since then I have discovered David Thompson's
bible and never looked back.
On to Naamyaa then, and while I am not a huge fan of the
Alan Yau model of founding a good restaurant or chain then selling it on (with
the inevitable decline in quality that follows), it must be said that the guy
is free to do what he likes and it's really none of my business. It should also
be said that overall his activities have made a huge contribution to
increasing the quality of food available in London and the UK.
Anyway, Naamyaa. I have to say I was attracted by the 'concept'
(horrible word) of a Thai all-day cafe - I love anything that stays open all
day, except Starbucks – which would be based around Khanom Jin noodle dishes
and include a breakfast menu. First impressions of the interior were
disappointing in that it didn't seem to match this idea at all, in fact it clashes with it quite strikingly – its all a bit
pazzazzy and feels much more like the lobby of a snazzy New York hotel than a
Thai cafe. It smells of money. Some people will like it I'm sure. I did like the food though. The beef curry Khanom Jin noodle set was very tasty indeed, and I liked the accompaniments and the soup it came with. As soon as I put it in my mouth it tasted like proper Thai food. You know, like, Thai Thai food. I'll leave it up to any Thai London food bloggers out there to tell me whether this was actually an authentic experience or not. All I can tell you is that it didn't disappoint me in the way that Thai food normally does. I did not get as stuck into the menu as I would have liked, which is partly why this post is more about first-impressions and comparisons than a full 'review', but the food was definitely good enough, and good enough value, to make me want to return with a larger party and pig out. The menu also has a Laksa section, which is intruiging (I generally associate Laksa with Malaysia and Singapore), and even burgers, which I doubt I would ever get round to trying.
The beer selection is pretty boring for a new opening, and
poorly matched with the food, but they are hardly alone in that. The one
concession to proper beer is a very bland Meantime pale ale, while the food is
crying out for a sharp bitter hoppy ale, or a good quality wheat beer. Places
like this need to get with the programme when it comes to beer. London is
changing. As Bob Dylan might say, something is happening here but you don't
know what it is.
We'll skip past the profoundly mediocre chain Thai Square, which gives me horrific acid-flashbacks of a time when I used to have to attend stilted work lunches in the City, on the occasion of somebody leaving or a dull executive type from overseas visiting. Hardly Thai Square's fault perhaps, but its not going to make me big them up any. And they don't need my help anyway. Mediocrity sells.
Naamyaa on first evidence then, has to be considered a good
addition to the area and definitely worth checking out. Isarn is hanging in
there too - highly recommended for a nice, good value lunch. Thai food in general remains yet another useful foodie metaphor for life
– moments of joy punctuated with moments of disappoinment, but hopefully
improving imperceptibly along the way.
Naamyaa Cafe
407 St John Street
London EC1V 4AB
http://www.naamyaa.com/

Nid Ting
533 Holloway Road
London N19 4BT
020 7263 0506
Isarn
119 Upper Street
London N1 1QP
http://www.isarn.co.uk/